Zenith lowering its prices ... for real!

wristpirate
Posts
1,232
Likes
3,765
Guessing this is due to a drop in demand for luxury goods from East Asia and Russia?

I felt the price increases in watch RRPs was quite substantial over the last few years; at all brands not just Zenith. But I am fairly surprised by this, I just had expected no further price rises over the next few years in order to let the market soak up the current overproduction in the industry.

Is this a sign of the market place, I'm very keen to see if the other brands follow suit. Even more intrigued to see if this has an impact on the vintage market place; perhaps a shift in sentiment from the view of vintage prices always going up.

When was the last time something like this happened? A drop of the RRP is something that's new to me, I've not been into watches long.

Interestingly, the classically styled watches have the smallest discounts. The 14.8% discount on Ref. 03.2080.400/01.C494 is surprising as I thought these were very well received by the press media.
 
dsio
Posts
28,720
Likes
34,938
TAG Heuer has really lowered a lot of prices even for pretty good watches as part of JCB's plan to line up LVMH's watches into a more tier oriented structure like Swatch Group does. Makes sense that Zenith would similarly come down a big to fill its position above TH but below Hublot. Some of these Zenith models were already incredibly good value beforehand considering the quality of watch you get and the discounts possible.
 
abrod520
Posts
11,522
Likes
36,903
Wow. On a recent trip to Tourneau the only watch that really stood out was the El Primero 1969 38mm, and it stood out so much that it made me see Zenith in a new light. With EUR 1000 off the price, might be worth actually looking into this year...
 
billyblue
Posts
373
Likes
389
ISAKOFF ISAKOFF
very nice! other brands should follow!
Well I think this is wishful thinking.

But some brands that have raised their prices as extreme as Zenith over the last years may skip price increases. I was looking into the Doublematic from Zenith the other day and it was around 10.000€ at release date, three years later it was around 15.000€...
 
nickw
Posts
331
Likes
711
I think when people reduce prices on in private watch sales they should now say they are "repositioned"- brilliant.
 
Matty01
Posts
1,827
Likes
4,805
Would anyone like to sell me a vintage Zenith chronometer for about 30% off the current market value :-)
 
dx009
Posts
1,155
Likes
590
Looks like business isn't going well these days...
 
demollo
Posts
1,313
Likes
639
That's great news. I really like 1969, maybe it is time to buy one :p
 
Lonestar
Posts
2,243
Likes
11,356
Which other industry than premium watches can afford to take their margins down 20%... luxury cars, maybe?!?
 
dx009
Posts
1,155
Likes
590
Which goes to prove how inflated the prices of famous brand watches are. Sure one could call it added value...but still...
 
arkstfan
Posts
441
Likes
537
Prices are only inflated when you can't sell your inventory at that price.
 
Syrte
Posts
7,576
Likes
21,751
dsio dsio
TAG Heuer has really lowered a lot of prices even for pretty good watches as part of JCB's plan to line up LVMH's watches into a more tier oriented structure like Swatch Group does. Makes sense that Zenith would similarly come down a big to fill its position above TH but below Hublot. Some of these Zenith models were already incredibly good value beforehand considering the quality of watch you get and the discounts possible.

Makes sense and one wonders if it's not also a way to compete more effectively against the Omega lines; a lot of the watches in the line up were in the 8k price range, whereas many of the Omegas (Globemaster etc) if I'm not mistaken are in the 7k-6k range...
 
Sign up or log in to reply...