Zenith Ephemera

[Interstatetime]

This is the airmail envelope which was used to send the letter and instructions regarding the odd ball Zenith watch in my recent post. I thought it would be interesting to post a photo of it because it tells a little bit about Zenith in 1970. They seem to be marketing their deck chronometers.

JohnC

 

[Trev]

Wow, that logo and branding looks amazing. They should've stuck with that version

 

[cicindela]

Trev

Wow, that logo and branding looks amazing. They should've stuck with that version

Well we'll be set for logos come the day we divide to add "Vintage Zenith Forum"

 

[Interstatetime]

It's not that vintage....just postmarked September 15, 1970. The other side has a stamp for the receipt in the US which looks like September 18.

 

[LouS]

Great post. Would love a scanned look at the instruction sheet as well.

That logo, referred to as the "NATO star," among the Zenithistas was in use only briefly, superseding the Star and Z-in-Star in the late 1960s, and in turn superseded by the square logo in the early 1970s. Of course, the period of the NATO star has some of the most collectible Zeniths, including the early Primeros, Defys and some of the super-cool dive watches that have been posted on the forum.

I'd say the star logo, which you guys have given the Zenith forum, is porbably the most timeless Zenith logo, and applies to both vintage and modern equally well.

 

[ulackfocus]

LouS

I'd say the star logo, which you guys have given the Zenith forum, is porbably the most timeless Zenith logo, and applies to both vintage and modern equally well.

..... and Chrysler.

 

[John Chris]

That "NATO Star", for those not used to it, was actually conceived as two stylized 'Z's crossed together. It succeeded the Z-in Star logo, and was replaced by the hard-to -describe square-with-internal-star-sort-of logo, since replaced by the plain 5-pointed star (like on the flag the Titanic flew, and the Dallas Cowboys).

 

[LouS]

U ulackfocus

..... and Chrysler.

Oh, no you don't. Chrysler is a pentagon.

 

[Interstatetime]

John Chris

That "NATO Star", for those not used to it, was actually conceived as two stylized 'Z's crossed together. It succeeded the Z-in Star logo, and was replaced by the hard-to -describe square-with-internal-star-sort-of logo, since replaced by the plain 5-pointed star (like on the flag the Titanic flew, and the Dallas Cowboys).

The best of all of the logos in my humble opinion...crossed Zs.

 

[MMMD]

Interstatetime

The best of all of the logos in my humble opinion...crossed Zs.

It's the bad-ass ninja-star aspect that does it for me.