Dufour goes to Rolex

LouS · Apr 14, 2014

JF Dufour has left Zenith for Rolex. Discuss.

http://timeandtidewatches.com/meet-new-rolex-ceo-jean-frederic-dufour/

http://www.letemps.ch/Page/Uuid/64550574-c3c4-11e3-b435-a900aecea3d2/Rolex_change_de_patron

MMMD · Apr 14, 2014

Good career move.

LouS · Apr 14, 2014

...but will they slow him down and take away his calendar? ::stirthepot::

Stewart H · Apr 14, 2014

Look out for the 50mm plus Submariner wrist clock.

JohnSteed · Apr 14, 2014

LouS
...but will they slow him down and take away his calendar?

More likely he's agreed to slow down

Interesting announcement ...

Veritas99 · Apr 14, 2014

Here it comes....the Rolex Open

ulackfocus · Apr 15, 2014

Veritas99
Here it comes....the Rolex Open

Well, they do sponsor tennis and golf tournaments, so it would be a nice pun to introduce that watch at one of their named events.

Archer · Apr 15, 2014

Maybe he left in protest to the announcement that the Elite movements are being swapped out for Sellita movements...

speedbird · Apr 15, 2014

I can't believe Rolex would let in someone who sat in Nataf 's chair all those years. What if he absorbed something?

Privateday7 · Apr 15, 2014

I am not sure he will have a lot of say in changing Rolex design direction. So far Rolex is the most conservative stylist among the swiss brands.
Even if he would take bit design power, resurrecting interesting vintage would be great such as Paddelone TDMP (not that crappy Cellini) and Paul Newman Daytona. A new more decorative and better finishing movement with crystal back Oyster case would also be a plus.